Zainab Sumu Primitive Modern combines the indigenous and avant-garde to showcase the diverse cultural wealth of Africa.
Zainab features a country in Africa for each collection and creates a design theme based on the country’s unique culture. Inspired by a love of textiles, art, architecture, music, dance, African tradition and lifestyle, Zainab believes in an aesthetic where tradition, modernity and elegant imperfections collide.
Zainab strives to design items that are versatile, timeless, and functional. She seeks to create emotional and aesthetic resonance between each piece and its owner.