Zainab Sumu Primitive Modern combines the traditional and contemporary to showcase the diverse cultural wealth of Africa.

Each series features an African country and a design theme based on the country’s unique culture. Inspired by a love of textiles, art, and African lifestyle, Zainab believes in an aesthetic where tradition, modernity and elegant imperfections collide.

Zainab strives to design items that are versatile, timeless, and functional.  She seeks to create emotional and aesthetic resonance between each piece and its wearer.