Zainab Sumu Primitive Modern combines the indigenous and avant-garde to showcase the diverse cultural wealth of North and West Africa. 

Each year, Zainab features one countryin North and West Africa and creates a design theme based on the country’s unique culture. Inspired by a love of textiles, art, architecture, music, dance, African tradition and lifestyle, Primitive Modern believes in an aesthetic where modernity and elegant imperfections unite.

Zainab strives to design items that are versatile, timeless, and functional. She seeks to create emotional and aesthetic resonance between each piece and its wearer, so that customers can connect to the culture behind each design.