About Zainab

Zainab Sumu was born in the West African country of Sierra Leone. After finishing school in London and Paris, she moved to New York City and entered the fashion industry, first working in sales at Comme Des Garçons, then eventually to buying for brands in Los Angeles. She had long wanted to break out on her own and create pieces that reflected a more cosmopolitan mindset, one that reflected her West African heritage and global upbringing.

In 2015, Primitive Modern was born.