INTRODUCING THE MALICK SIDIBÉ X ZAINAB SUMU
For the famed photographer’s first-ever collaboration (at eighty years of age) he has teamed up with Zainab Sumu of Primitive Modern for a limited-edition collection of t-shirts. Scheduled to launch on March 15th, four iconic images from Sidibé’s archive spanning 1963 - 1974 were selected for the project (two for the mens style and two for the womens, each presented on a background textile designed by Zainab Sumu and inspired by indigenous printing techniques from local artisans in Mali).
The T-shirt collaboration essentially marks an important step for Zainab Sumu’s brand. Having launched in October 2015 with a capsule collection of scarves inspired by artisanal dyeing techniques in select regions of Northern & Western Africa, Primitive Modern by Zainab Sumu aims to tell African stories, strengthen economic developments and partnerships with local communities in Mali (where Malick Sidibé's portrait studio has been based for over fifty years).